Ecommerce
What we built for a DTC hardware brand
Full-funnel rebuild: category architecture, CRO testing, and paid + organic on one attribution layer.
Case metrics are illustrative placeholders pending client approval to publish named results.
Sessions grew. Revenue didn't.
A DTC hardware brand was buying traffic it couldn't convert. Paid and organic ran as separate programs with separate reports, and the category architecture buried the highest-margin products three clicks deep.
Category and internal-link architecture rebuilt around buying intent
The highest-margin products moved one click from the homepage, and internal links now push authority to the pages that sell.
Continuous CRO testing on the money pages
Cart, product, and category pages never leave testing, and the CRO program ships the winners instead of filing them.
Paid and organic moved onto one attribution layer
Paid media and organic now grade against the same revenue number, so budget moves on evidence instead of channel politics.
Revenue-per-session as the single grading metric
Sessions stopped being the scoreboard. Revenue per session is the number our data platform leads with now.
The gain held, and the testing didn't stop.
For six months after launch, the money pages never left test. Revenue per session held its gain instead of drifting back, and some of the winning tests came from ideas the brand's own team wrote up.
Budget arguments got shorter too. With paid and organic grading against one number, the brand cut the campaigns that couldn't defend their spend and moved it into the categories that convert. The next phase is subscription and reorder flows, because the attribution layer now shows which first purchases actually come back. Nobody had to rebuild a report to prove any of it.
Find out where your funnel loses the revenue.
A systems audit puts paid, organic, and the site against one revenue number, then ranks what's costing you the most. One call, a week of analysis, and you walk away with the findings either way.
Book a systems audit