Legal
What we built for a law firm
Site migration without ranking loss, then a content system built around practice-area intent.
Case metrics are illustrative placeholders pending client approval to publish named results.
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What was actually broken
The new engagement had one hard requirement: lose nothing.
A law firm needed a full site migration, and had been burned before: the last redesign cost rankings that took two years to recover.
What we built, and why it repeats
Migration run on a full crawl inventory with 301 mapping per URL
Every legacy URL got crawled, mapped, and redirected before the new site went live. Nothing shipped on a guess.
Rank tracking through cutover, page by page
The SEO program tracked rankings daily through cutover, so any drop would surface in hours instead of quarters.
Practice-area content system built after the foundation held
Once rankings held, the content system started shipping practice-area pages on a schedule the firm could sustain.
Intent-matched pages for every service and jurisdiction
Intent routing sends someone searching one practice in one county to a page about exactly that, not a generic services list.
The migration held, and the content system kept shipping.
Nothing that ranked before cutover dropped in the ninety days after it, and daily tracking wound down to weekly once the checks came back clean.
Content shipped through the following two quarters at the pace the firm's attorneys can actually review. Practice-area pages get drafted from case intake questions, an attorney signs off, and the page goes live the same week. The firm opened another office in that window, and its jurisdiction pages launched with the office instead of six months behind it.
Find out what your next migration would put at risk.
A systems audit inventories what you rank for now, page by page, so nothing gets lost later. One call, a week of analysis, and you keep the findings either way.